Did you know that most people brush their teeth the wrong way? I didn’t until I was hired by Mike Davidson, a dental hygienist, who wanted help creating the brand identity for his new patented toothbrush, MD Brush. The toothbrush is designed to allow you to easily brush your teeth at 45 degrees to the gum-line. This product being a commodity in an over saturated market, I felt that we needed to take a bold, tongue in cheek approach to his brand. Over two years, my design team created the packaging, brand identity, digital marketing content and a full length commercial for the company.
ADDY Best of Show and Gold award winning commercial.
Credits: IFilm Productions - Houston, TX